Dr. Alexandra
Borissova Saleh
A science communication management expert
who gets the job done

I work in science communication and I am the inborn product owner.
I see a 360° perspective of every task I face: not just the result but also
the workflow, the risks, the manpower, the marketing and other
underwater rocks invisible to people with less diverse experience.
Dr. Alexandra
Borissova Saleh
A science communication management expert who gets the job done

I work in science communication and I am the inborn product owner. I see a 360° perspective of every task I face: not just the result but also the workflow, the risks, the manpower, the marketing and other underwater rocks invisible to people with less diverse experience.

What kind of products do I deliver

Conferences & workshops

And all kinds of smaller events, online and in person workshops:
Awards & grants
Having organised a number of awards from scratch, I am particularly strong in building the methodology to make the competition fair, but at the same time diverse and inclusive. I also coordinated the outreach work to scale up the number of participants, hired and coordinated the judging panel, organise the evaluation, the winners’ announcement and the award ceremony.

Nation-wide
Building up a strategy
I have set up and run an NGO, namely, Russian Association of Science Communication (AKSON). I can:

  • Develop a statue for an NGO, find a legal support to keep it up to national standards
  • Build the community. AKSON grew from 0 to 150+ members with 500+ persons involved with us through conferences and other events
  • Raise funds. AKSON used various kinds of funding, from public and private grants to direct corporate sponsorship.
  • Do financial planning, hire and supervise an accountant:
  • I have developed the marketing strategy of E-Quadrat Science&Education consulting firm. Together with the team we define the brand identity, USP, client portrait, main marketing channels. The implementation of the strategy allowed E-Quadrat broaden their client portfolio internationally.
  • I have created from scratch and led a digital science magazine chdk.ru (Currently inactive) Starting from zero (technical specification for the website, editorial line, staff list - 12 employees), after 1 year online, the website grew to 222 000 unique visitors per month, and over 30 000 followers on social media.
  • I have created from scratch and led the communication office of the Moscow Institute of Physics and Technology. I have set up the system of internal and external communications for the first time in MIPT history, hired the team (10 employees), launched the corporate news blog, the corporate newspaper (in Russian, 2 times a month), and the corporate magazine (4 times a year in Russian, 1 time a year in English). After 6 months, we increased the presence of MIPT in Russian mass media by 100 times and did ∞ increase in international coverage (from zero to up to 50 quotations per month).
  • I have relaunched and led a breaking news department of a major Russian newspaper gazeta.ru. Department operating 24/7 (10 office + 8 remote freelance employees) - I have hired and trained the staff both in the office and remotely, created the editorial guidelines. We doubled the number of the readers in 6 months.
Teaching, training, research
  • Master in Science Communication, ITMO University, Saint-Petersburg, Russia. I am a co-founder (2016) of the first Master in SciComm in Russia and have been its Academic Director in 2017-2021.
  • Massive open online course Science Communication. I ideated (2016) and led the MOOC “Science Communication”. It was the first and the only course of its kind in Russia, we launched it twice a year and till 2021 had more than a 1000 students, among whom were scicomm professionals, scientists, journalists, students. A paid option gave access to the official certificate of continuing education by ITMO University which was the first form of professional recognition of a science communication practitioner in Russia.
  • Scientific supervision of master thesis and student research projects of master students in science communication. I have a track of 9 successful master's theses on the topics from science events impact evaluation to scicomm policy, scientific tourism and media studies, science marketing and communication strategies.
  • Presenting Science. Training for researchers that want to present their work successfully at professional events and further.
  • Talking Science to the Media. Training for researchers who want to talk about their science to the media, social networks and broader publics.
  • Journalistic writing, Hochschule München, Germany. Semester course for Master students of science communication to learn the basic principles of international media landscape and news writing
  • Science “do-it-yourself”: how to launch your own citizen science project (on demand). Tailored workshop for researchers aimed on co-creation and further support of a citizen science project.
  • Invited lecturer in scicomm management, citizen science, science journalism. Moscow State University, University of Pavia, TU Delft, St. Petersburg Polytechnic University, Novosibirsk State University, Far Eastern Federal University, Moscow Polytechnic University.
Citizen science (CS) from A to Z
In 2020 my team at AKSON Russian Association of Science Communication launched the national citizen science platform People of Science. We did:
  • a public campaign pitching the articles about CS to nearly all the major Russian media outlets and partnering with digital science magazines to have regular coverage of CS
  • a series of workshops in major Russian universities to train researchers in launching citizen science projects
  • a set of guidelines "How to start" plus the online support for researchers both in project design and citizen engagement
  • a white paper on CS in Russia plus its presentation it to various policy makers
As a result, in the beginning of 2022 CS was given government support for the first time in Russia being included into the so-called "Decade of science and technology", and in less than two years "People of Science" became home to more than 150 CS projects and a community of thousands of citizen scientists. I co-authored a "Handbook of Citizen Science" which is currently in print.

Here is a short YouTube video (in English) about what citizen science is for me and what I can do for it.

My latest publications

Interviews with me

Openness and responsibility towards society

Communicating science in Russia
The judging panel in 2022 European Science Journalist of the Year
Russian academics decry law change that threatens scientific outreach

PUBLIC LECTURES AND ROUND TABLES MODERATION

PUBLIC LECTURES AND
ROUND TABLES MODERATION

I also give public lectures and moderate round tables gently but firm. Here you can see some more videos with me:
I also give public lectures and moderate round tables gently but firm. Here you can see some more videos with me:

To discuss potential collaboration opportunities

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