Marketing&PR

• I am currently a Head of Marketing&PR of the E-Quadrat Science & Education consulting firm. I have developed and implemented the marketing strategy of the firm from scratch as it entered international market. Collaborating with the team, we defined the brand identity, unique selling proposition (USP), client profile, and primary marketing channels. The implementation of this strategy enabled E-Quadrat to expand their client portfolio internationally, and launch a new Beyond Rankings community that attracted like-minded colleagues from top academics to practitioners from all over the world.
• In 2015, I set up and led the communication office at the Moscow Institute of Physics and Technology (MIPT), establishing internal and external communication systems for the first time in the institute's history. I hired a team of 10 employees and launched several media outlets: a corporate news blog, a bi-monthly corporate newspaper (in Russian), and a corporate magazine (four times a year in Russian, once a year in English). Within six months, we increased MIPT's presence in Russian mass media by 100 times and achieved significant international coverage, growing from zero to up to 50 quotations per month.

Third Sector
I established and managed the Russian Association of Science Communication (AKSON), an NGO. My capabilities include:

• Developing a Statute for an NGO: Ensuring compliance with national standards through legal support.
• Building a Community: Growing AKSON from zero to over 150 members, with more than 500 individuals engaged through conferences and other events.
• Raising Funds: Securing various types of funding, including public and private grants as well as direct corporate sponsorship.
• Project Management: running the annual conference, two professional awards, workshops and trainings, advocacy and GR.

Mass Media

• In 2015 I created and led a digital science magazine chdk.ru (Currently inactive), starting from the technical specifications for the website, developing the editorial line, and assembling a team of 12 employees. After 1 year online, the website grew to 222 000 unique visitors per month, and had over 30 000 followers on social media.
• In 2013 I relaunched and led the breaking news department of the major back then liberal Russian newspaper Gazeta.ru. Operating 24/7 with a team of 10 office employees and 8 remote freelancers, I hired and trained staff both in the office and remotely and created the editorial guidelines. Within six months, we doubled our readership.

After organizing several awards from scratch, I have honed my skills in developing methods to ensure competitions are fair, diverse, and inclusive. I also coordinate outreach efforts to increase participant numbers, select and manage the judging panel, and oversee the assessment process, winner announcements, and award ceremonies.

What I have done already?

• PCST award for the advancement of science communication as a professional field (Executive Secretary)
• FRONTIERS ERC residences for journalists in European science institutions (Team Member)
• European Science Journalist of the Year 2022 (Chair of the Judging Panel)
• Best Italian Science Writer (Secretary)
• Russian Science Journalist of the Year 2019-2020 (Chair of the Organising Committee)
• Grant programme for science and ecological journalists in Russia (member of the Organising Committee)
• Communication Lab 2017-2021 (Chair of the Organising Committee)
• “True Science” 2015 (member of the Organising Committee)

In 2020, my team at AKSON Russian Association of Science Communication launched the national citizen science platform, People of Science. We have published a handbook of citizen science (in Russian). We did:

• Public Campaign: Pitched articles about citizen science to nearly all major Russian media outlets and partnered with digital science magazines for regular coverage of CS.
• Workshops: Conducted a series of workshops in major Russian universities to train researchers in launching citizen science projects.
• Guidelines and Online Support: Developed "How to Start" guidelines and provided online support for researchers in project design and citizen engagement.
• White Paper: Produced a white paper on citizen science in Russia and presented it to various policy makers.
• Institutionalisation: As a result of our efforts, citizen science received government support for the first time in Russia in 2022, being included in the "Decade of Science and Technology" initiative.
• Platform Growth: Within less than two years, People of Science hosted over 150 citizen science projects and built a community of thousands of citizen scientists.
• Publication: Co-authored the "Handbook of Citizen Science," currently in print.

Check out my TEDx talk where I share what citizen science means to me and how I've been involved in advancing it.